I have been questioned by many industrialists, educationalist, business personalities that what is Virtual Reality and Augment Reality and how it will affect our lifestyle.
My Over the Year Experience in Industry and as a Part of AR / VR / AI Implementer and Strategist I can say for sure – IN NEXT 5 YEARS “We’ll be Selling Experience” , in Real Estate, Education, Travel, Tourism – AR/VR Will Dominate.
Augmented Reality (AR) and Virtual Reality (VR) are the two most interactive technologies used by the companies in today’s competitive scenario. These technologies have exploded for $1.1 billion investment by the year 2017 and are still growing considering the future of computing. Though the legacy of AR is not just confined to old fiction books but also throughout the 20th century, AR developed into the refined technology that exists today.
Augmented reality has been the hot topic for a number of years in software development circle. But, with the release of products like Google Glass, it is getting renewed focus and attention. It is the technology which works on computer vision based upon the recognization algorithms to augment sound, audio, video and other real-world objects. The use of AR is mainly prominent in gaming, sales and enterprise applications, marketing, etc.
Some of the examples where AR technology is used are given below as:
AR applications are most commonly used in the education industry for which apps are also developed like embed text, image, and videos.
Printing and advertising industries also use this technology where apps are developed to display digital content on the real-world magazine
On the other hand, Virtual Reality (VR) means experiencing through our computer system which does not exists. In other words, we can define it as the simulation of something which does not exist in the real world environment. In this technology, the user is being provided with some level of control through the sensors and motion tracking devices. This simulation is being created by using computers that engage the user’s senses to create an illusion of reality which is called Virtual Reality. Some of the features of Virtual Reality are: Explorable, Immersive, Computer generated, Interactive, Believable.
In the arc of every modern technology development, a great deal of attention is required to focus on the technology itself. Today, AR & VR technologies have embedded in many of the products which companies and consumers use regularly. The market size is estimated for expansion to $485 billion by 2025.
Considering how businesses and industries are quickly endorsing VR & AR technology, below are some points that will make clear sense about why these technologies are important for businesses: